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Environmental Business Journal
Green Products 
(Vol.XVII No.7/8 2004)

DEFINITIONS OF HP2 SECTORS SUBSCRIBE TO ENVIRONMENTAL BUSINESS JOURNAL



Published October 2004


The HP2 (Healthy Products, Healthy Planet) market provides broad opportunities to wide range of businesses, from traditional pollution control equipment manufacturers and service providers to health-concious environmental-friendly consumer products. These diverse business segments represent more than 4% of the US economy and grew twice as fast as the nation's GDP. This issue of EBJ attempts to define and examine the HP2 market and analyze the opportunities coming ahead.


View Definitions of HP2 Market Sectors


* This issue is $75 for subscribers and $100 for non-subscribers. If you are a subscriber and would like to purchase this issue please call EBI.

* This is NOT a downloadable item. You will receive a copy by mail in five to seven business days.



TABLE OF CONTENTS

Green Market Overview:
The environmental industry is seen in the larger context of a $440 billion Healthy Products, Healthy Planet market as demands from consumers, regulation and the media create opportunities for entrepreneurs and multinationals alike 1-3

Green building takes off with rational costs and recognition of LEED certification 4-6

Ecotourism lacks consistent defintion but no shortage of demand 7-10

Sustainable Forestry gathers momentum, FSC emerges and companies sprout up; consultants assess value of the forest 10-14

Biobased Products look to render petroleum obsolete as financed companies and trade associations tackle market acceptance 14-18

Paper passes 50% recycling; companies refocus; a new take on garbage-to-gold 18-23

Cause-Related Marketing comes back in consumer goods: are claims verifiable? 24-25

EBJ Q&A: Lowell Center measures & moves society to sustainable production 25-26

EBJ Stock Reporter: Second quarter puts EBJ Index up 8% in 2004 28-31



COMPANIES FEATURED IN THIS ISSUE

401 Capital Partners Inc. FMI National Agricultural Biotechnology Council
A.G. Edwards & Sons Inc. Forest Stewardship Council Natural Fibers Corp.
Abengoa Bioenergy Inc. Forest Trends Natural Logic Inc.
Abengoa S.A. ForestEthics Natural Marketing Institute
Above the Clouds ForestWorld Group New Leaf Paper
Alberta Pacific Franklin Electric Newark Group, The
American Ecology Freedom ONE Novozymes
American Forest & Paper Association Friedman, Billings, Ramsey & Co. Inc. Pentair
American Tire Disposal Inc. GEMTEK Products Inc. Petro-Canada
Ametek Inc. Genencor International Rainforest Alliance
Apollo Management General Electric Co. RecycleGuard
Archer Daniels Midland General Environmental Management Inc. Recycline
Argonne National Laboratory Green Business Network Roper ASW
Arsenic Removal Technologies Green River Lumber Shell Oil
BASF GreenerBuildings.com Siemens AG
BHA Group GreenMan Technologies Inc. Smurfit-Stone Container Corp.
Biobased Manufacturers Assn Groundwater & Environmental Services Inc. Southwest Water Co.
Biotechnology Industry Organization Guilford of Maine Stifel, Nicolaus & Company
Bowater H.B. Fuller Ventures Stonyfield Farm
Burrill & Co. H2O Environmental Inc. Sustainable Travel International
Capital E Hartman Group Inc Tate & Lyle PLC
Caraustar Heschong Mahone Group Inc. Tecon Water Holdings L.P.
Caraustar Industries HydroFlo Inc. Tembec Industries
Cargill IDC Tetra Tech Inc.
Cargill Dow Indigenous Tourism Rights International Thanksgiving Coffee Company
Cargill Ventures Integrative Design Collaborative Tierra Vista Consulting
Carlyle Group Interface Inc Tower Companies, The
Celgene International Ecotourism Society Toxics Use Reduction Institute
Center for Ecotourism and Sustainable Development   International Finance Corp. TransFair USA
Certified Wood Products Inc. Iogen Corp. TURI
CH2M Hill J. J. B. Hilliard UltraShred
Clayton Dubilier & Rice Inc. Janney Montgomery Scott LLC United States Green Building Council
Clean Harbors JD Power University of Massachusetts
Codexis Johnson Controls Inc. USFilter
Conscious Media Journeys International UTEK Corp.
Culligan International Katoomba Group Vecoplan
CUNO Inc. Kelly-Goodwin Inc. Veolia Environnement
Davis Langdon Adamson Kohlberg Kravis Roberts & Co Vertec Biosolvents
Dean Foods Lockwood Greene Vertec BioSolvents Inc.
Diversa Louisiana Pacific W. L. Lyons, Inc.
Domtar Inc. Lowell Center for Sustainable Production WastAway Services
Donaldson Co. Manaca EcoTravel WCA Waste Corp.
Dow Massachusetts Executive Office of Environmental Affairs   Weyerhaeuser
DuPont Matrix Service Wildland Adventures
Earth Tech Inc. McKinsey & Co. World Tourism Organization
EcoSynthetix Metabolics World Wildlife Fund
Environmental Home Center Metafore WTC Industries Inc.
Evergreen Solar Inc. Monsanto  
Everpure N-Viro International Corp.



* This issue is $75 for subscribers and $100 for non-subscribers. If you are a subscriber and would like to purchase this issue please call EBI.

* This is NOT a downloadable item. You will receive a copy by mail in five to seven business days.


Published October 2004


DEFINITIONS OF HP2 SECTORS SUBSCRIBE TO ENVIRONMENTAL BUSINESS JOURNAL




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